Effective date: 01/02/2025 · Last updated: 01/02/2025
PawTrack exists because pet care is not gig work, and animals are not interchangeable commodities.
Pet care requires trust, continuity, species-specific knowledge, and accountability. Most platforms optimise for speed, volume, and spend. PawTrack does not.
These principles guide how the platform is designed, how policies are written, and how decisions are made. They are intentional. They are not accidental. They are not negotiable.
PawTrack does not extract value from every interaction.
Professionals keep what they earn. Parents see pricing that reflects care, not platform tax.
If a feature increases platform revenue while reducing fairness, it is rejected.
Users should never have to guess how the platform works.
Visibility, availability, reliability signals, review rules, cancellation windows, and enforcement actions are documented and explainable. We do not sell placement, and we aim to explain outcomes clearly.
If a user cannot understand why something happened, the system has failed, not the user.
Trust on PawTrack is built through behaviour over time.
Trust cannot be purchased, boosted, or gamed through spend.
Automation exists to support trust, not replace it. Any system that can be exploited faster than it can be earned is not acceptable.
Pet care is not dog-only.
Cats, birds, reptiles, fish, small mammals, exotics, and large animals all have different needs, risks, and handling requirements. PawTrack models species explicitly and expects professionals to do the same.
Generalists are not presented as specialists. Specialists are not buried for being niche.
If a feature collapses species differences for convenience, it is wrong by design.
Reliability is not about punishment. It is about predictability.
Cancellations, no-shows, and repeated disruption harm animals, parents, and professionals alike. PawTrack records patterns, not isolated mistakes.
Safety is not assumed. It is designed for and enforced deliberately.
PawTrack exists because animals matter. As the platform grows, we intend to support animal welfare causes, rescues, and species-specific charities. Any public commitments will be documented separately so that they remain transparent and verifiable.
PawTrack is not a race to the bottom.
We are building a professional ecosystem, not a bidding war. Growth should raise standards, not dilute them.
Professionals are peers, not replaceable listings. Parents are participants, not traffic.
If a feature encourages churn, disposability, or exploitation, it conflicts with this principle.
PawTrack is intentionally slower, stricter, and more deliberate than typical marketplaces.
This is not a flaw. It is the cost of building something worth trusting.
These principles are reflected through product design decisions, onboarding and verification requirements, pricing structure, platform policies, moderation, and technical constraints.
When a decision conflicts with these principles, the principles win. Always.
These Platform Principles describe how PawTrack is designed and governed. They do not replace or override the Terms & Conditions, Policies, or Agreements, which define enforceable rights and obligations.