We Started With a Problem

Pet care platforms treat all pets the same. Dogs get the most visibility. Everyone else gets generic results. We built PawTrack so professionals can specialize in what they're best at - whether that's dogs, cats, birds, reptiles, or exotics - and pet parents find exactly who they need.

The Gap We Saw

Pet owners searching for specialized care - whether for a dog with anxiety, a cat that needs daily care, a bird with dietary needs, or a reptile with temperature requirements - were stuck searching generic platforms. They'd find results designed for the most common service, not their pet's actual needs.

Meanwhile, professionals who specialized in specific species or service types had nowhere to showcase their expertise. A dog trainer competing on a "pet sitter" platform. A reptile specialist buried under generic results. A cat behaviorist lost in the noise. They couldn't reach the people who actually needed them, and they couldn't charge fairly because platforms took huge commissions.

That's the gap PawTrack exists to close.

Diverse pets

Our Mission

Build a platform where professionals can specialize in what they're best at, and pet parents find exactly the right person for their pet - whether that's a dog, cat, bird, reptile, or exotic.

How We Do It

Species-First Design

Search by your actual pet's species and service type. Looking for a dog trainer? Find trainers. Looking for bird care? Find avian specialists. Every professional lists their expertise upfront, so you find the right match - not just any available option.

Verification Matters

Every professional completes ID and insurance verification before they're listed. We're not promising perfection - but we are holding people accountable. It's a meaningful trust signal. Combined with reviews from other pet owners, you know who you're booking with.

Fair Pricing

No hidden commissions. No surprise fees. Professionals set their own rates and keep 100% of their earnings. Pet parents see the full cost upfront. This means professionals can price fairly for their expertise, and pet parents know exactly what they're paying for.

Thoughtful Rollout

We launch city by city, not everywhere at once. This means we recruit enough verified professionals in each location to give pet parents real choice. Slow growth means better matches and better service for everyone.

Our Values

These aren't buzzwords. They shape every decision we make.

Honest & Transparent

We're upfront about being new. We don't oversell or make false promises. We explain our fees clearly. We describe verification as a trust signal, not a guarantee. We tell you what we do well and where we're still learning.

Inclusive for All Species

Dogs, cats, birds, reptiles, exotics - every species deserves specialized care and visibility. We don't rank species by popularity. We don't bury certain pets to promote others. Every pet parent finds what they need.

Fair to Professionals

We don't take commissions from professionals' earnings. No paid placement - visibility isn’t bought. Trust is earned through quality and reviews, not bought with money. Whether you specialize in dogs or exotics, you compete on merit.

Building Thoughtfully

We're launching city by city to ensure quality matches and strong local availability. Slow growth means better service for everyone. We're not chasing growth at the expense of user experience.

Built by CoreTrack

PawTrack is a product of CoreTrack, a team committed to creating scalable, modular digital products that empower small businesses and professionals to thrive in the digital age.

We believe in building platforms that are fair, transparent, and genuinely useful. PawTrack is our commitment to pet care professionals and pet parents who deserve better.

CoreTrack logo

Ready to Experience the Difference?

Join the waitlist and be among the first to access PawTrack when we launch in your city. Whether you're a pet parent or a professional, help us build a platform that values every species equally.

Join the Waitlist